Shopping Flights - How to innovate a mature product
Through Julia's story, we tell how we developed four initiatives to optimize the flight purchase experience. Each improvement and new feature included a design process designed to make the users' voices visible.
Interviews, surveys, desk research, and metrics analysis are some of the techniques we used to achieve this goal. This is how Despegar's UX kitchen works and how it innovates traveling in Latin America.
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Thanks for your sub, Claudia!
Great job we have here! Besides the fact that I love the way you visually arrange the story, i would love to hear more about the challenges you have regarding technical issues ( fetching prices, different strategies airlines use for this, etc).
Great vibes only! Keep on creating!
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