Sharwa Social E-Commerce

Sharwa: Group Shopping Simplified

Sharwa is a leading social commerce app in the MENA region that allows consumers to save money on everyday household products using group buying.

Sharwa is committed to providing affordability, ease of use, and convenience for MENA region customers.

Customers can use the app on the web or their Android device to buy items in bulk with friends and family.

Challenge

Many ideal end users are unfamiliar with group buying and are likely, not tech-savvy, so the primary focus for Sharwa was to make the app accessible to those who would normally struggle with such a technology.

Since the core feature of Sharwa is a group buying option, the app build-out was fundamentally different from most e-commerce app models on the market.

Overview

As a Product Designer at Sharwa E-commerce Company, I was responsible for enhancing the user experience and visual design of our mobile and web applications. My efforts focused on increasing user engagement, improving conversion rates, and expanding the customer base.

Key Achievements

• Revamped Shopping Experience:
• Increased app open to order placed conversion from 7% to 14%.
• Improved group buying conversion from 45% to 75%.
• Enhanced Mobile App Rating:
• Boosted the Google Play Store rating from 3.2 to 4.4.
• Web App Version Launch:
• Designed and launched the web app version, leading to an increase in the total customer base.

Intenral Projects:

Home Revamp and Open Groups Page Introduction:

• Redesigned the home screen to improve navigation and highlight group buying opportunities.
• Introduced a dedicated open groups page, making it easier for users to find and join group purchases.
• Revamped category listing into a dedicated page for product discover.

Group Ordering Flow:

• Developed a seamless flow for creating and joining group orders.
• Implemented a step-by-step process (stepper) to guide users through the group ordering process.

More Tab and Category Listing:

• Enhanced the 'More' tab to provide quick access to various app features and settings.
• Designed a comprehensive category listing for the fashion section, improving product discoverability.

Multi Fulfillment Ordering:

• Enabling users to place orders with multiple fulfillment options, catering to diverse customer needs and preferences.

Results and Impact

• Conversion Rates:
• The redesigned shopping experience significantly boosted conversion rates, increasing sales and user satisfaction.
• App Rating:
• The improvements in app design and functionality were reflected in the enhanced mobile app rating, indicating better user reception.
• Customer Base:
• The launch of the web app attracted new users, contributing to the growth of the customer base.

Personal Reflections

Working at Sharwa E-commerce Company provided me with invaluable experience in designing for a dynamic and rapidly growing market. I honed my skills in user-centered design and learned the importance of continuous iteration based on user feedback. The positive impact of my design changes on conversion rates and user satisfaction reinforced the value of thoughtful, data-driven design decisions.