Roof Recovery – Local Roofing Contractor

Nice clean variations, Prince — just refine small details like menu legibility and CTA wording, and you’ll have an even stronger, more polished landing page!

Roof Recovery redesign is literally through the roof!

I’m assuming this is a redesign, since the reference link on the project shows a different design. I also think this kind of style will appeal more to Gen Z and millennials with its modern navigation, bento layout, and friendly edge shapes. Then again, how many in those generations actually own homes and are willing to go as far as getting their roofs recovered 😅. That’s probably why most roofing websites look straightforward and a bit “dated” because they are designed with their real target market in mind.

Even so, your redesign is well-framed and solid. A few things that caught my eye are:

• Reduced legibility in Variation 2 of the main menu. If you kept it black text on yellow, it would still match the rest of the design while keeping the legibility intact.
• In the offering section, you wrote “exclusive selection on top-rated items meticulously chosen…” but the image shows a roof flipped vertically on the top right. I get that image constraints are tough, but it should not stray too far from the message.
• Why does the CTA say “Join Now” in Roof Recovery's profile section? Is it an organization or a community? “Book Now” would be more suitable, or even leaving it at the last paragraph “…call us today for a free estimate…” would make sense.
• As an expert and top-rated roofer in Sacramento who is meticulous, you really have to live up to the standard. Having misalignment in the footer section, specifically in the “service” column, feels like a small bummer.

All in all, it is a strong concept and a bold improvement over the usual roofing site approach. With a few adjustments, it could really raise the bar for this niche.