Reimagining EV Customer Experience
Context
As our client introduces electric vehicles to the South American market, limited inventory across dealerships creates a significant barrier to customer experience. Traditional car buying requires customers to visit multiple dealerships, often traveling long distances only to find that their desired model isn't available for viewing.
The automotive industry is undergoing a major transition to electric vehicles, but customer education and access remain key challenges, especially in markets where EVs are just being introduced. Our client needed a solution that could bridge the gap between online research and in-person purchases.
Opportunity
Analysis revealed two key customer pain points:
- Customers needed a way to research and view vehicles without traveling to dealerships
- Dealerships needed to efficiently showcase limited inventory to a wider audience
The solution needed to:
- Provide detailed vehicle demonstrations remotely
- Support multilingual customers across four countries
- Track customer journey from interest to test drive
- Integrate with the client's existing systems
Solution
Developed a comprehensive virtual showroom experience:
- Custom webhook integration tracking customer journey stages
- Multilingual support for forms and email communications
- Enhanced video platform with automotive-specific features:
- Expanded fullscreen capabilities for vehicle display
- Improved interactivity options for demonstrations
- Optimized camera angles for vehicle showcases
- Automated scheduling system integrated with local dealerships
- Custom event tracking for sales pipeline analytics
Results
- Integrated with 50+ dealerships across South America
- Expanded platform capabilities for product showcase
- Created multilingual customer journey in 4 countries
- Developed custom event tracking system
- Enhanced platform for automotive demonstration
Reviews
2 reviews
Awesome presentation, João!
A few thoughts I want to share with you:
- You can use full-width buttons in the screen showing "Volvo EX90" and other screens with same layout, a button (or more) at the bottom.
- The background color is different from screen to another, you might have a reason or rationale behind this decision, but otherwise it's better to keep it the background the same across the app, unless there's a reason to change it.
- the color used in the calendar looks a bit different from the one used in the button below, if this was intended, then kudos to you! If not, you can revise it.
That's all for me, keep up the good work!
You really thought this through!
You might also like
Accessible Signup Form
Auction
Entrant - Analytical Dashboard
Transit Cairo — Digital Mobility Redefined
Babylon Balance - Designing Financial Clarity Through Constraint
Entrant Accessible Signup and Login Forms
Popular Courses
Introduction to Product Management
Product Discovery
Product Analytics