Push Notification Design for Fashion E-Commerce Platform

Notifications are designed to grab attention quickly with concise, action-oriented languages — I have selected to do on Fashion E-Commerce.

Tone: Adopt a friendly and approachable tone in all push notifications. Each message uses casual, conversational language to create a positive and engaging user experience.

Brand Voice Alignment: Maintain a brand voice that reflects a modern, vibrant, and fashion-forward e-commerce platform. Strive for clarity, professionalism, and a tone that resonates with style-conscious users.

Personalisation: Craft notifications tailored to individual user behaviour to ensure relevance and foster a stronger connection. Each notification serves a distinct purpose, addressing key scenarios such as: New arrivals, Order updates, Exclusive events, Cart reminders, Festive & fun, Reward & loyalty programme, Flash sales and Customer Engagement

Use of Emojis: Emojis are thoughtfully incorporated in titles to enhance visual appeal and evoke emotions effectively. They add personality to the messages without overwhelming the content.

The push notifications are not just tools for driving traffic — they are touch points for building a deeper connection with users. Each notification balances aesthetics, functionality, and the psychology of engagement to create a delightful user experience.