Pump'd Fitness

Good work on your landing page Alma!

The colour usage is effective, with the primary CTA button using a prominent 'isolation' colour to quickly direct users attention. From a copywriting perspective the headline could be increased to a heavier weight to command greater attention amongst the image-based background. I also think the subheadline could be summarised into benefit-driven bullet points to enable scanability when landing on the page for the first time to enable comprehension of the sales message within 3-5 seconds. Call to action could be strengthened to include some benefit, for example "Start Free Training" or "Claim Free Training" could assist users to understand the next action even if they have not read the body copy.

As it's a landing page, I would also look to reduce the main menu navigation to only the most important options needed to help user move to the next stage of the journey (avoid overwhelming with options or creating distractions as this may result in lower overall engagement).

One final suggestion would be to consider if appropriate including a Call-to-action button within the main navigation itself so users can quickly take the most important action from anywhere on the page. This may require some reworking of the existing elements, but would likely contribute more to the goal of driving a conversion versus the inclusion of a user avatar icon.

Hope these suggestions help.

The objective of converting landing page visitors into loyal customers is clear. Here are some actionable tips to improve your design based on UI/UX best practices:

To make the text easier to scan, consider using bullet points for the key features. This will help users quickly grasp the benefits of joining.

Example:

• Personalized meal plan
• Delicious recipes
• Workout schedule tailored to your body and fitness level

In the hero section, it's best to have a single, clear CTA to avoid overwhelming users. Choose the most important action you want users to take. In this case, "Join Now" seems to be the primary action.

Ensure that the most important information is prominent and easy to read. Use larger fonts and bold text for key points to draw users' attention.

Make sure that the text contrast is high enough for readability. You can use accessibility tools to check your text-to-background contrast.

Keep up the great work, and continue refining your design skills!