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Fitness Website Landing Page Copy 1

For my first assignment of designing a landing page of a fitness studio I chose pilates. Pilates emphasizes focus and control, so I opted for a clean, minimalist layout to mirror this philosophy. White space is used generously to create a calm, uncluttered interface, reducing cognitive load for the user. The primary action button is placed in a prominent, high-contrast location making it easy for users to access the studio’s main service. The button is large enough to be tapped comfortably, with soft-rounded edges to convey a friendly and approachable tone.Soft, muted tones were chosen to reflect the soothing and restorative nature of Pilates. These colors also help reduce screen fatigue and promote a sense of tranquility. Images of real people in Pilates poses are used to inspire users and add authenticity. These are placed sparingly to avoid visual overload but positioned near relevant content.

Tools used

ChatGPT
Figma
Google Analytics

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1 review


Hey Norin, nice work!

The layout is clean, structured, and visually calming overall. One thing that stood out to me is the use of solid black for the main text and CTA. If you're aiming to reduce screen fatigue and promote a sense of tranquility, pure black #000 might feel too harsh on bright backgrounds and could contribute to visual strain over time.

A softened dark tone like #333 or #444 usually offers a better balance while maintaining readability. For example, the CTA uses black text on a vibrant blue button, which feels a bit too intense in an otherwise gentle layout. A white text color might create a more inviting feel, like you used in the “subscribe” button.

I also noticed that each section begins with the same soft pink gradient. While it does help clearly separate content areas, the repetition gives the layout a slide-deck feel rather than a fluid, continuous web experience. If that's not intentional, you might consider softening the transitions or creating more natural visual flow between sections.

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