Nutriwai - Eat Smarter with AI
Strategic Vision
- Problem Solved: Simplified personalized nutrition in an information-rich but wisdom-poor digital landscape
- Core Opportunity: AI's unique ability to process complex nutritional data and deliver personalized insights
- Market Gap: Existing apps lacked meaningful personalization with scientific backing
Creative Direction
- Brand Identity: Developed visual language balancing scientific authority with approachability
- Visual Communication: Translated abstract AI nutritional concepts into intuitive visual representations
- Emotional Design: Focused on positive motivation rather than guilt or anxiety
Tools used
From brief
Topics
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Reviews
1 review
Beautiful, clean, and minimalist design. Great job.
A few of thoughts:
- The CTA button needs more contrast between the green button and the white text. It doesn't meet accessibility standards. Maybe it should be larger or more prominent, as it lacks enough emphasis.
- You can make the content panel on the right narrower since there is so much open space, which feels empty. It'll help the image feel less cramped.
- Darken the borders of the form fields, as they are hard to see.
- All the type except for the headline can also be larger to improve legibility. Maybe a couple of points larger?
- Try removing the thick black strokes on the icons, as they are so heavy. The icons look really cool, but the heavy strokes take away from it.
Hi Angelo, thank you for taking the time to review my project. I have updated the design based on your feedback. Thank you.
4 Claps
Average 4.0 by 1 person
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