Nequi’s Phantom Touch
What is Nequi
Nequi is a Colombian digital wallet app that offers simple, cashless financial services. Backed by Bancolombia, it allows users to send and receive money, pay bills, withdraw cash, save in "pockets," and manage finances all from their phone without needing a traditional bank account. It's designed for convenience and flexibility, especially for younger, tech-savvy users.
These icons are created to adapt the app for Halloween, but without changing the icons too much, because since it’s an app for daily transactions and money movements, users might lose time adjusting to the new icons during their processes, which could potentially cause frustration.
Nequi, I opted to make only subtle changes to the icons to preserve user familiarity and reduce frustration. The rationale behind this decision is based on: maintaining consistency, ensuring ease of navigation, and respecting user mental model of Nequi.
Drastic changes could lead to confusion, disrupt the flow of the app, and detract from the overall user experience. By making minimal updates, I do not compromise its usability or brand identity. This approach ensures that users can continue navigating.
Thank you... :)
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4 reviews
Thanks for sub, Angie!
The set is quite great! I like your touch very much, although I think some parts need simplification as it took a while to understand what you did. For example, the piggy bank is a flying ghost, right? That took me 3 seconds to realize it.
Try to iterate with simplification in mind
Great vibes only!
Well done with this submission. It's a pretty challenging brief but you managed to make it work for a financial app. The only thing I would change is the extra pink line details from the original icons but nonetheless good job!
Great job on the transformation of the icons to fit the Halloween theme! I like the creativity and thematic relevance here.
That said, I believe a few adjustments could improve clarity, making it easier to recognize the icons at first glance. For instance, I found the sarcophagus and phantom icons a bit hard to interpret immediately. Simplifying or emphasizing key features could help users quickly grasp the meaning behind them.
Additionally, I recommend revisiting the visual proportions of the icons. Some appear larger than others, which disrupts the overall consistency. To ensure balance and harmony across the set, using a grid system could be helpful in maintaining uniformity in size and alignment.
It would also be interesting to see more of your design process behind this project. Sharing sketches or iterations could give valuable insights into your approach and creative thinking.
Overall, this project shows great promise! I’m looking forward to seeing the next iteration.
Keep up the good work!
I think there is some confusion in the icons, so their meaning is not that clear but overall great job and looking amazing!
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