Mobile Push Notifications

This short case study focuses on designing push notifications for ShopEase, following iOS guidelines to ensure a seamless, user-friendly experience. The notifications are designed for both collapsed and expanded modes, delivering actionable updates such as personalized recommendations and order tracking. By adhering to Apple's design principles, the notifications maintain simplicity and clarity, improving user engagement and mobile interaction.

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Push Notification 1: Order Status Update

Collapsed Mode:

• Title: "Your Order Is On Its Way!"
• Body: "Arriving tomorrow. Track now!"

Expanded Mode:

• Body: "Your package is scheduled to arrive tomorrow. Track it for live updates."
• Action: "Track Now"

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Push Notification 2: Cart Abandonment Reminder

Collapsed Mode:

• Title: "Your Cart Is Still Waiting"
• Body: "Complete your purchase today."

Expanded Mode:

• Body: "Don’t forget! Your items are still in stock. Complete your purchase within 24h for 20% off!"
• Action: "Go to Cart"

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Push Notification 3: Product Recommendation

Collapsed Mode:

• Title: "You Might Like These!"
• Body: "Discover picks based on your activity."

Expanded Mode:

• Body: "Based on your recent purchases, we’ve found personalized items for you."
• Action: "View Suggestions"

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Push Notification 3: Exclusive Discount (Retribution)

Collapsed Mode:

• Title: "Your Exclusive 50% Off Discount!"
• Body: "Thank you for being a loyal customer."

Expanded Mode:

• Body: "As a thank-you, we’re offering you 50% off select items. Your loyalty deserves this special offer!"
• Action: "Redeem Discount"