MeDo Pricing Page

🔍 1. Empathize

We began by understanding user pain points around SaaS pricing models:

• Confusion between pricing tiers.
• Uncertainty about value for money.
• Difficulty comparing features.
• Need for clear call-to-action.

📊 User Research Included:

• Interviews with marketers and growth teams.
• Analysis of competitor pricing pages.
• Usability tests on early-stage mockups.

🎯 2. Define

Problem Statement:

“Marketers and decision-makers need a pricing page that is simple, clear, and confidently guides them toward a trial or purchase decision.”

Key user needs:

• Transparent pricing and benefits.
• Easy comparison across plans.
• Clear action paths (free trial, upgrade).
• Assurance of value and support.

💡 3. Ideate

We brainstormed ways to:

• Visually differentiate plans (Basic, Popular, Pro).
• Use hierarchy and color to guide user focus.
• Incorporate subtle CTAs without pressure.
• Integrate toggles for Monthly vs Yearly pricing.

Wireframes were iterated with feedback from stakeholders and users, emphasizing simplicity and contrast.

🎨 4. Prototype

Design Highlights:

• 3-tier pricing cards with bold headers and smooth hover transitions.
• Popular Plan highlighted using contrast and label for cognitive ease.
• Feature list aligned for vertical comparison.
• Toggle for Monthly ↔ Yearly pricing (with savings message).
• CTA: “Start Free Trial” buttons placed uniformly and styled with glow to drive conversions.
• Use of MeDo’s dark theme and teal gradient background for brand consistency.

🧪 5. Test

✅ Conducted A/B testing on:

• Button text: “Get Started” vs “Start Free Trial” → latter had 12% higher click-through.
• Layout variants: vertical vs horizontal → horizontal worked best for visual scanning.

👂 User Feedback:

• “I like that it tells me clearly what I’m getting.”
• “I can compare fast without reading too much.”
• “The pricing toggle is super helpful.”