Chic Threads - Fashion Website UI

The color and typography were a good choice for a fashion brand. In general the CTAs were easy to find clearly stated their purpose. The imagery was good as well.

Where I would suggest some refinement is in the copy writing, both in style and quantity. The tone of the writing felt more like a discount retailer than a high-fashion brand (which clashed with the overall look of the site).

The quantity of text was also an issue. The text could be trimmed significantly and not compete as much with the beautiful images of high-fashion clothing. A good rule of thumb is to write what you need to say, cut that in half, then cut that in half again.

The leading on some of your text was too extreme (or not extreme enough). A good place to start for body copy is that the leading should be no more than 1.5x the pt height of the text (ex: 16 pt text should have 24pt leading). Header text is different then body copy and should have less.