Inveto - Ux Casestudy

Hello Farhad, glad to see your case study. I had chance to look through the project and it's a great effort.

What I think you did very well:

• Quite completed showcase with full stages in Design Thinking Process divided in a proper timeline of 4 weeks
• Clearly defined project goal, problem and the aimed solution
• Brand color is consistently used to reinforce the brand recognition
• Conducted usability testing to verify the solution

Some thoughts that I have to make the showcase better:

• The user flow presented is not literally user flow (including user tasks). It seems like a sitemap. I recommend user clearer verbs like: view charts, browse in community, make investment,...
• In terms of the way to display the showcase. I think you don't need to make some information faded out as the audience still need them to be easy to read.
• I am bit confused of the appearance of low-fi wireframes as some of the screens looks exactly like the final UI which is desaturated. On another hands, I do think there are plenty of rooms for improving the final UI. For examples, the margin of the screens could be more consistent, inactive menu tabs should be better contrasted, better spacing between section, more consistent line heights,...
• There's a lack of colors and typography used in the final UI that are not mentioned in the style guide. For example, neutral colors (text, border, divider,..) and body text. You are naming "heading" for all the used texts.
• Last but not least, the main problem that stated in the project overview - "Novice investors face complex information and high risk in the stock market" seems not to be solve thoroughly. Maybe I am expecting more about instructional onboarding for the completely newbie users, more personalized stock recommendation based on users' risk appetite, or even gamified experience making learning trading with more fun and easily.

Hope this feedback would help you in some way. Look forward to seeing more from you 😀