High Key - Clothing brand

Hi Sandip, thank you for submitting another project.

I'm curious to know more about this particular case since it doesn't follow some common design patterns - such as the lack of a menu, main CTA in the first fold and breathing area overall. Inconsistency on fonts, same generic CTA's on the collection images leading to doubts on the next action of the user and etc.......

Users come to a website or an app with a predefined idea about how the product should work. People plan their actions based on their mental models. In this case, users might experience a significant cognitive load and result in frustration.

Suggestion: avoid reinventing the wheel. Instead, explore common design patterns and structures, maintain a clear visual hierarchy, learn why users come to your product and organize content by priority, use numbers and social proof in your microcopy, make the value proposition obvious and explore this lesson: https://app.uxcel.com/lessons/landing-page-best-practices-635?utm_source=share-lesson

Good luck and keep it up!