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Rappi is a food delivery brand in Latin America. It consistently communicates with a friendly, warm, and playful voice. The brand is especially effective at sending notifications during major events. I played with these elements to create this proposal.

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Good job! I like how you used cultural context relevant to Latin American countries, especially the copy around predictions; it feels natural and engaging.

My favorite one is: “You handle the predictions 🏈 We’ll handle the food. Easy win.” It’s clear, fun, and very on-brand.

One suggestion: consider personalizing notifications based on user behavior and preferences. For example, if a user often orders on weekends, you could trigger something like “Start your weekend with good food.” Or if a user usually orders lunch, a message like “Don’t miss lunch today” could work better.

This kind of personalization can significantly increase open rates and make notifications feel more relevant instead of generic.

Thank you for the feedback :)

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