Rappi is always present at the best events
Rappi is a food delivery brand in Latin America. It consistently communicates with a friendly, warm, and playful voice. The brand is especially effective at sending notifications during major events. I played with these elements to create this proposal.
Reviews
1 review
Good job! I like how you used cultural context relevant to Latin American countries, especially the copy around predictions; it feels natural and engaging.
My favorite one is: “You handle the predictions 🏈 We’ll handle the food. Easy win.” It’s clear, fun, and very on-brand.
One suggestion: consider personalizing notifications based on user behavior and preferences. For example, if a user often orders on weekends, you could trigger something like “Start your weekend with good food.” Or if a user usually orders lunch, a message like “Don’t miss lunch today” could work better.
This kind of personalization can significantly increase open rates and make notifications feel more relevant instead of generic.
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