FitFlex - Fitness Start Up LP
Special thanks to https://webbyart.com/ for providing a free template.
Color scheme: I wanted colors to convey energy and motivation while being clean and straightforward.
- Primary: Electric Blue 007BFF, Vibrant Orange FF6F00
- Secondary: Bright White FFFFFF, Dark Charcoal 333333
- Accent: Lime Green 32CD32 (not featured), Cool Gray A9A9A9 (not featured)
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There are three main actions I want users to choose from on this landing page: Start free trial, Learn More, or Log in. I personally do not like endless scroll landing pages. I want this landing page to be as concise as possible.
Copy: The copy needed to stand out and explain the product in as little of text as possible. "Anytime" and "anywhere" are self-explanatory. The name of the start-up itself hints to what the product is with the words "fit" for fitness and "flex" as in flexible.
Imagery: Using an image gives the brand a professional feel. I choose a man running outside on stairs (could be anywhere) in clothing that portrays it may be a little cold outside (anytime). This image shows users what they could look like if they use this product.
H1 and H2s are be short and straightforward, while Body copy expands briefly on the topic. Including numerical minutes (10 to 30 minutes) allows users to easily scan the body text and immediately understand that this product provides short-timed workouts.
I wanted to highlight three major features of the app with three cards and simple, easily recognizable icons that portray as friendly with rounded corners.
Mobile responsiveness is a given need for any landing page, but for a fitness start-up advertising as "on-the-go", a downloadable app is essential. I wanted the third section to include a CTA to download the app.
Footer includes all extra necessary information.
Need feedback on: I am debating if there should be a "Download app" CTA above the fold or in the nav. Please share your thoughts!
Reviews
1 review
I know that your main focus here was more of content, rather than UI. but since it's still here, I will also evaluate your UI decisions. The design is clean, modern, and easy to navigate, with clear CTA “Start Your Free Trial” and “Download the app.” The typography is bold and readable, and the sections are well-separated, making it easy for users to digest the information. However, the design could benefit from more visual variety. The icons and colors are somewhat repetitive, and there is a lack of imagery or illustrations to break up the content and make the page more engaging. Additionally, the CTA buttons, especially in the header, could stand out more with contrasting colors to increase visibility. While the footer is comprehensive, it feels dense—some breathing space or reorganizing the information could improve readability.
As for the copywriting, while the writing is clear, it could use a bit more personality or brand voice to make it feel unique. Adding more energetic or inspiring language could better resonate with users seeking motivation. The writing could engage users on a more emotional level. Since fitness is often a personal journey, and writing here could focus more on the emotional rewards, like “Feel stronger every day” or “Achieve your fitness goals anytime, anywhere.” (your train on the go, is a bit vague)
The secondary CTA button, “Learn More,” is somewhat generic. You could make it more compelling and specific, such as “Explore Workouts” or “See Plans." or something along the lines.
While the writing for downloading the app is straightforward, adding more emphasis on how users benefit from using the app—like “Track your progress on the go”—would give users more reason to take action. Overall, it’s a strong layout, but a bit more personality and visual balance could elevate it.
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