FitCoach

The tone and the visuals are great for a fitness landing page that is motivational and encourages users to join the program. The call to action buttons are big, bold and clear while clearly letting the visitor know what to expect. The primary action being "Start program" really pushes the conversion, but for the person whose not ready they can start with a secondary action "Free consultation" which is clear from the design choices you've made. Good use of the "nudge theory" which in simple terms is how you convince the visitor to make a decision or influence their behaviour. You have done that with words like "transform your body". I also like the addition of social proof with the 450+ success stories, but it would be nice to see one blurb of a success story, otherwise it could be portrayed as just a value added there with no real backing to it.

I gave 4 claps, because you did focus on the main aim, which was the copy, but I think you could've provided a more detailed project brief on some of your thinking behind the other choices made.

Overall it looks great and the copy works! The photo of the coach watching closely reiterates the feeling of personal attention. The green shows success but in a calm way, thats not pushy but its more supportive and can symbolise growth as well. Great work overall!