Fashion Service Landing Page

I designed a fashion service landing page specifically for a fashion stylist who creates outfits for individuals seeking a particular look.

Design Rationale:

I wanted to create a site that spoke to a specific audience: people who are stylish and hip, with a blend of urban and streetwear elements, as well as refined elegance. I used photography that evokes that feeling and has an earthy, almost neutral tone, which dictated the neutral color palette.

I wanted the layout to be somewhat organic and playful, yet tell a story and highlight the service's features and benefits, validating it with customer quotes. I also incorporated elements of urban style, including a hint of a brick wall in the hero and spray paint strokes in the benefits section. The design concludes with a call to action to contact the business and follow them on their social channels.