EverUnite - An inclusive Skincare brand.

Introduction

A problem is an opportunity for growth and to redefine things.

The LGBTQ+ community often faces challenges finding skincare products that cater to their diverse needs and celebrate their identities. Existing brands lack inclusivity in their marketing or product offerings, leading to feelings of alienation and a lack of trust.

Therefore, the problem is to develop a comprehensive strategy that attracts the LGBTQ+ community, builds trust in the brand's authenticity, and creates a user-centric experience that fosters customer satisfaction and loyalty.

Design Process

Snapshot of all the documents is provided, link for document is in the title of each snapshot.

After the user base clear in mind. The next step was to start with competitor analysis. Summer Friday, Kielh's and glow recipe were taken as competitors.

Competitor Analysis

Context Mapping

User Journey Map

Empathy Map

Task Analysis

Mind Map

Affinity Map

User Flow

Information Architecture

Final Design

Prototype and whole Case Study

Thank you very much for giving me an opportunity and courage to start building projects.