Create a UX/UI Case Study
Test your skills by creating a case study for a landing page that adheres to diversity and inclusivity principles.
The scenario
Use the scenario to understand the project context and what you’ll be working on.
This design brief is part of the design contest for Uxcel Community members, which will run from June 5th to June 30th, 2024.
As a UX/UI designer looking for a new job, you’re updating your portfolio. You decide to feature a case study of one of your standout projects: a landing page promoting an event, a feature, or service for your brand. This landing page is unique because it celebrates Pride Month, incorporating visual elements that show support for diversity.
This landing page makes an excellent case study because it not only promotes your brand but also emphasizes diversity and inclusivity, all while maintaining a cohesive design.
Details
Your task
Here’s what you need to do for your project:
- Create a landing page of your choice and incorporate visual elements that celebrate Pride Month and show your company's dedication to diversity and inclusivity.
- Feel free to invent your own brand or use a pre-existing one.
- Make sure your landing page includes straightforward copy, engaging CTA, and relevant imagery.
- Develop a UX/UI case study using the provided template that thoroughly explains your design process, challenges, research findings, sketches, wireframes, and final thoughts on the solution.
- Bonus points for making your project submission interactive or including a video of you guiding the reviewers through the steps. 🏆
Prizes
The top 20 submissions will also receive a Uxcel Gift Card to share with friends & family.
- 1st place: $500 + Uxcel merch box
- 2nd place: $300 + Uxcel merch box
- 3rd place: $200 + Uxcel merch box
- 4th place: $100 + Uxcel merch box
- 5th place: $50 + Uxcel merch box
Note: winners can also donate their prize to a charitable cause of their choice.
Instructions
Read the instructions to ensure your project receives maximum visibility.
- You can edit your project at any time.
- You must be a Uxcel Pro member to qualify for rewards.
- You must review at least 2 other project submissions to be eligible for the live contest.
- Winners will be announced within 7 days after the contest closes.
- Ensure you only submit your own work.
Note: please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.
Evaluation criteria
Your project will be evaluated using the following criteria:
Visual design— Do designs effectively engage the user through strategic use of color, typography, and imagery?
Content— Does the content serve its purpose, have high quality, and contribute to the full functionality of the project?
Insightfulness— How insightful is the work into user behavior and preferences?
Presentation— How effectively is the work presented, including the templates provided, the formatting of the copy, the links shared, and the explanation of the design rationale?
Templates
Recommended learning
External resources
Topics
Share
Live Contest Entries
Project
Travel Tracks: Celebrating Pride in Travel
Step 1: IntroductionOverview: Travel Tracks is a travel service focusing on destinations and custom travel experiences that are friendly to
Editors’ Choice
Project
HireHarbour Allies: UX/UI Case Study for Inclusive Landing Page
Note: Figma link contains multiple prototypes from research to the actual desktop view. It’s best viewed from a desktop screen. Problem: Wor
Project
UI design / protein e-commerce
Overview This project focuses on the launch of a limited edition series of protein powder and energy bars by Eiyo in celebration of Pride Mo
FAQs
What are Uxcel Briefs?
Uxcel Briefs are hands-on, real-world project challenges designed to help learners apply their skills in practical product scenarios. Each Brief simulates a situation you might encounter in a modern product team—requiring critical thinking, creativity, and user-focused solutions.
Briefs cover a variety of topics aligned with Uxcel’s six core skill categories: UX Research, Visual Design, Interaction Design, Content Strategy, Product Thinking, and Leadership. They include a clear scenario, task, recommended tools, and curated resources to guide your approach. By completing a Brief, you can sharpen your problem-solving skills, grow your portfolio, and receive expert feedback from mentors.
Briefs cover a variety of topics aligned with Uxcel’s six core skill categories: UX Research, Visual Design, Interaction Design, Content Strategy, Product Thinking, and Leadership. They include a clear scenario, task, recommended tools, and curated resources to guide your approach. By completing a Brief, you can sharpen your problem-solving skills, grow your portfolio, and receive expert feedback from mentors.
Who are Uxcel Briefs for?
Anyone looking to strengthen their product thinking and communication skills can benefit from Briefs. While they're especially useful for designers, they’re also valuable for product managers, researchers, content strategists, and aspiring professionals who want to learn how to break down product challenges and present thoughtful solutions.
How do I earn a high score on a Brief?
Start by studying the scenario and completion criteria closely. Uxcel provides relevant lessons and resources to help you prepare before diving into the challenge. Treat each Brief like a real-world project: brainstorm ideas, consider multiple approaches, and test your decisions.
Strong submissions typically go through multiple iterations and demonstrate both problem-solving and attention to detail. You’ll also improve faster by reflecting on mentor feedback, identifying patterns in your mistakes, and applying those lessons to future projects.
Strong submissions typically go through multiple iterations and demonstrate both problem-solving and attention to detail. You’ll also improve faster by reflecting on mentor feedback, identifying patterns in your mistakes, and applying those lessons to future projects.
How can I submit a Brief?
Anyone can access and complete Briefs, but only Pro members can submit their work for professional feedback from Uxcel mentors. If you're not a Pro member, you can still work on the Brief and seek feedback from peers or within the Uxcel community.
When submitting a Brief, you'll upload a showcase image, give your project a name, and write a brief description. For tips on effective submissions, check out our best practices here.
When submitting a Brief, you'll upload a showcase image, give your project a name, and write a brief description. For tips on effective submissions, check out our best practices here.
Who reviews my Brief submission?
Submitted Briefs are reviewed by Uxcel Mentors—experienced professionals from top companies who offer clear, actionable feedback. In addition, your project will be published to the Showcase page, where community members can comment, like, and offer their own perspectives. This peer engagement helps simulate a real-world design review process.
How long does it take to get feedback?
Mentor reviews typically arrive within 24–48 hours after submission. The more active your Brief is—through likes and community engagement—the more visible it becomes on the Showcase page.
Pro tip: Share your submission with your network to increase visibility and feedback. Our algorithm takes likes and reviews into account when ranking projects on the Showcase page.
Pro tip: Share your submission with your network to increase visibility and feedback. Our algorithm takes likes and reviews into account when ranking projects on the Showcase page.
Can I redo a Brief or submit more than once?
Yes! Briefs are built for practice and improvement. You can revisit the same Brief to iterate on your previous work or try a different approach. Submitting multiple times helps reinforce learning, build confidence, and track your growth over time.
Do Briefs help me build a portfolio?
Absolutely. Each completed Brief can serve as a portfolio project that demonstrates your ability to think through problems, craft user-centered solutions, and communicate your process. It’s a great way to showcase your skills to hiring managers or teammates in a credible, structured format.