Dozer - Web & App Design

I was initially brought on to create a brand identity that reflected Dozer's commitment to quality and reliability. The challenge was to design a visual identity that resonated with construction professionals, conveying strength and trustworthiness. This brand foundation guided the look and feel of all future designs.

After establishing the brand identity, I focused on the UI/UX design for Dozer’s web and mobile applications. I developed a custom design system and unique UI components that ensured a seamless and intuitive user experience. This approach not only enhanced the platform’s visual consistency but also made it easier for users to navigate and shop, aligning perfectly with Dozer’s mission to simplify the construction procurement process.