Customer segment by RFM model

Hi Angie. The product that you were working on seems complicated.

I found it a bit unclear what the main problem was and what exactly was designed. Was this focused on a CRM tool, the introduction of an RFM model, or a feature redesign?

It’s evident that you conducted thorough research on accessibility for the chart, but the UI could still benefit from improvements. Enhancing typography and visual hierarchy would make key data, like numbers, more visible since these are the most valuable elements on the dashboard.

Depending on the purpose of your presentation, consider condensing the first 10 slides. They seem to take up a lot of space and time. Typically, if you're presenting in person, these details can be explained verbally. My suggestion is to streamline these initial slides to make the presentation more concise.

Great case!

/Yuliia