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Inspired by JIRA's mission to empower teams and streamline productivity, I reimagined its color palette to feel fresh, approachable, and engaging. Drawing from the teamwork and harmony of coral ecosystems, I selected colors that reflect collaboration, growth, and focus.

  • Blue Raspberry (Primary): Establishes trust and stability for key UI elements.
  • Aquamarine (Secondary): Adds balance and clarity.
  • Electric Flamingo (Tertiary): Sparks creativity and highlights important actions.

All colors were tested for WCAG compliance, ensuring accessibility and ease of use. This palette combines functionality with a modern, vibrant identity that aligns with JIRA’s vision.

Tools used

Figma
Miro
Coolors

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Your initiative to refresh JIRA's colour palette is commendable. Drawing inspiration from coral ecosystems to symbolize collaboration and growth is a thoughtful approach. Here's a detailed review of your colour choices:

Blue Raspberry (Primary):

  • Purpose: Conveys trust and stability, essential for key UI elements.
  • Application: Ideal for primary buttons, headers, and backgrounds.

Aquamarine (Secondary):

  • Purpose: Introduces balance and clarity, complementing the primary colour.
  • Application: Suitable for secondary buttons, highlights, and informational alerts.

Electric Flamingo (Tertiary):

  • Purpose: Adds vibrancy and draws attention to important actions.
  • Application: Best used sparingly for call-to-action buttons or critical notifications.

Accessibility Considerations:

Ensuring WCAG compliance is crucial for accessibility. WCAG 2.1 recommends a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text.

Link for research: https://atlassian.design/foundations/color

Recommendations:

  • Contrast Testing: Utilize tools like the WebAIM Contrast Checker to verify that all text and interactive elements meet the required contrast ratios.
  • User Feedback: Gather input from diverse users to ensure the new colour scheme enhances usability and appeal.
  • Documentation: Create guidelines detailing the appropriate use of each colour to maintain consistency across the platform.

Additional Resources:

  • Colour Theory in UI Design: This guide provides insights into how colours affect user experience and offers practical tips for creating harmonious colour schemes.
  • https://luannguyen.design/chapters/ui-design
  • https://webaim.org/articles/contrast/
  • https://www.w3.org/WAI/WCAG21/Understanding/use-of-color.html
  • https://www.geeksforgeeks.org/mastering-color-theory-and-psychology-advanced-insights-for-design/
  • https://www.geeksforgeeks.org/color-theory-detailed-guide-for-ui-designers/

By implementing these recommendations, you can enhance JIRA's visual identity, making it more engaging and user-friendly.


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