Copywriting for Fitness Service / Divine Harmony

Nice design ipek! My main feedback is that as a new user, I wouldn't immediately understand your value proposition or offer when landing on the home page. Right now it seems to reliant on platitudes in the language.

Typically you have between 3-5 seconds to capture attention and engage users with the next step of your marketing funnel. With this case, the headline of "Find Your Balance, Find your peace" reads fairly generic to me.

Furthermore, the subheadline doesn't sufficiently build upon this leading headline enough to confirm without doubt the offer or service being provided.

To remedy this I would consider using a more "functional" headline and subheadline to clearly state what the offer is, who it's for, with a compelling reason to click the call-to-action.

For example, if it was selling a yoga streaming service it could be something like "Find Your Peace From The Comfort of Home" followed by a subheadline: "10 yoga styles and over 20 instructors to choose all in one handy monthly subscription". This type of messaging combined with the image would help users immediately know the offer here.

You could also incorporate some social proof features in the form of Microcopy to help show users they aren't the first to try. There are a few ways to do this, but one that works well is including some star rating summary beneath the CTA or adding a highlight bar between the menu and the homepage hero element.

Hope these tips help level up your design!

The website copy seems well-suited to the value proposition. However, the subheading appears to be a bit too lengthy. Users are unlikely to read it. Generally, two lines should suffice to complement the heading. Moreover, I believe that naming the call-to-action (CTA) has potential for improvement. "Sign up" is quite generic and doesn't clearly convey the reason for signing up. Something like "Join the yoga community" would be more specific and effective.