Checkout Page for e-commerce app

This project focuses on improving the mobile checkout experience for a clothing e-commerce platform, with the goal of reducing cart abandonment and enhancing user trust and satisfaction.

Key Design Approach: Breaking the Checkout into Small Steps

• Three-Step Checkout Process - The checkout is divided into three simple steps: Contact Information, Shipping Details, and Payment. This approach makes the process less overwhelming and easier to follow.

Why Divide the Checkout Process into Small Bites?

• Reduced Cognitive Load - Smaller steps allow users to focus on one thing at a time, preventing the checkout from feeling like a long, complex task. Each section is clear and straightforward, improving user comprehension.

• Progressive Disclosure - Information is revealed gradually, with only the most relevant details needed at each step. This keeps users from feeling distracted by unnecessary details and guides them toward completion.

• Improved Confidence - A clear step-by-step structure with visual indicators reassures users about the process. Users can always see how many steps remain, which helps them feel more in control.

• Increased Completion Rates - By breaking the process into smaller sections, users are more likely to complete their purchase, especially on mobile, where shorter, simpler interactions are preferred.

Design Elements:

• Step Indicator & Progress Diagram - A visual diagram shows users how many steps the checkout has and clearly indicates where they are in the process. This offers reassurance and motivates users to continue.

• Guest Checkout Option - Enabling users to proceed as guests eliminates unnecessary barriers and speeds up the process for those who prefer not to create an account.

• Helpful Microcopy- Clear and concise text guides users through each step, making form completion easy and reducing errors.