Binge: Video Streaming Service

Project Objectives -

The aim was to create a new video streaming service with a distinctive approach to usability, making it stand out from existing platforms. This involved developing innovative visual design concepts, crafting interactive wireframes, and prioritizing a user-centered experience.

1. Research & Competitive Analysis

A competitive analysis was conducted on three major streaming platforms: Amazon Prime Video, Apple TV, and The Chosen app to initiate the design process.

This analysis helped identify their key strengths and weaknesses, which were then used to shape the new video streaming service's design strategy.

2. Design Process

The design goals focus on simplifying content discovery with a clean, minimal layout to prevent user overload. The mobile wireframes emphasized easy navigation.

3. Wireframes

A set of wireframes were developed for mobile using Figma. The goal was to ensure consistency, simplicity, and ease of navigation.

4. Visual Design

A dark mode theme with rich contrasts and turquoise accent colors was selected to minimize eye strain during long viewing sessions while offering a visually appealing interface.

5. Prototype

A mid-fidelity prototype was developed using Figma's interactive features.

Conclusion

The design of this new video streaming service successfully delivered a unique and engaging user experience that sets it apart from competitors. By prioritizing improved usability and introducing innovative features like category-based video streaming, the platform offers a fresh, user-friendly approach to streaming.