Aura Landing Page

Aura is a modern fashion website that acts as a personal digital stylist, helping users discover, style, and shop outfits effortlessly. The platform allows users to explore clothing pieces and instantly view suggested outfit combinations that match colors, tones, and styles.

Aura also features a Personal Fit Finder, where users can enter their exact measurements to receive accurate size recommendations, ensuring confidence and comfort while shopping online.

Device: Desktop

Why Desktop: Most fashion shoppers complete purchases and browse deeply on desktop (larger imagery, easier product comparison, clearer layout for outfit visualizations). Desktop supports richer, side-by-side product + outfit UI and gives space for a Fit Finder UI and curated outfit carousels without feeling cramped.

Desk Research

I conducted secondary research to understand user behavior and market trends in fashion e-commerce.

The findings reveal that users prioritize visualization, trust, and personalization when shopping for clothes online.

Competitors

Color System

Primary tone (#94A882) introduces a modern, calm vibe, distinct from the overused pinks and beiges in fashion sites, helping the brand feel fresh yet refined.

Neutrals (#FFFFFF, #EDEDED, #D9D9D9, #1A1A1A) maintain the minimalist, high-end feel of the layout and ensure the products remain the visual focus.

The palette together creates a soft contrast that enhances imagery and supports a clean, editorial-like aesthetic (common in premium fashion platforms).

Typography Selection

The chosen typography combines Outfit and Poppins to balance modern elegance with readability.

Outfit was selected for headings and titles because of its clean structure and confident appearance, giving the brand a sleek and fashion-forward identity.

Poppins complements it perfectly in body text with its rounded letterforms and friendly tone, ensuring comfortable reading and maintaining a cohesive minimalist style.

Prototype link:

https://www.figma.com/proto/9ZyCUb4BbrqUrMbSlBhmM8/Fashion-landing-page?page-id=0%3A1&node-id=58-482&viewport=-803%2C110%2C0.09&t=k5XG5bpxOmy71g9V-1&scaling=scale-down-width&content-scaling=fixed&starting-point-node-id=58%3A482

Thanks for watching, i am ready for feedback! 🩵