Amaya Lounge Wear - Landing Page
Amaya sell comfortable garments for women (adults and children) to provide a middle term between pajamas and clothes you use to go out casually.
In terms of perception, Amaya it's not a primary or needed product but rather considered luxury. Most people use old clothes, pajamas or regular clothes at home.
Me as a designer trying to represent all genders, ethnicity, races and diversity that could be portrayed / presented within landing page by display them in imageries, copywriting text, tone voice and also product size availability.
Starting from wireframe -- we make some concept of information hierarchy that we want to cater from header to footer to make optimal landing page structure and applied the flawless UX for Amaya.
On first iterations, we did some approach with natural and earthy colors (to strengthen the inclusivities and natural-minded product positioning), after several back and forth discussion with clients, it looks that they only need minimal earthy tone (tend to have monochromatic color palette) giving luxury and elegant look, while nuanced the imagery of the product itself, so the user doesn't confused with redundant element while navigating the websites.
Let me know if you have any insightful feedback regarding these projects -- Really appreciated!
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2 reviews
While featuring a neat design and intuitive navigation, could benefit from several improvements to optimize the user experience. The visual hierarchy could be strengthened by improving text contrast, especially in product descriptions, and slightly increasing font sizes for better readability. Additionally, adding visual feedback on buttons and more pronounced selection indicators for size and color options would enhance the site's interactivity. Incorporating a section for customer testimonials could also increase visitor credibility and trust in the products. Despite these points for improvement, the site's clean and aesthetic design deserves praise for its visual quality and overall harmony.
The presentation of your work shows promise. I like the colors, and the layout is easy to follow. However, I believe you could improve in the following areas: conduct more research on user needs and pain points, perform competitor analysis, and provide more insights into your design process. For example, explain how you chose the colors and fonts and discuss any challenges you faced. Additionally, the website's copy needs improvement as it currently lacks brand personality and uses language that is too generic. You may want to consider exploring our UX writing course on this topic.
Thank you for sharing with us!

Teddy Martadinata
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