ALT.Studio Color System
The color palette of ALT Studio was developed to reflect the brand’s personality and values. The bright primary colors (Lime Green, Solar Yellow, Coral Red Pastel, Sky Blue) were chosen to express creativity, optimism, and openness, setting an energetic and youthful tone.
The secondary deep tones provide balance, stability, and professionalism, ensuring strong contrast and accessibility. Finally, the tertiary neutrals (black and white) were included to create clarity and versatility across different applications.
This combination was intentionally designed to deliver a playful yet professional identity, ensuring that ALT Studio’s visual language is distinctive, accessible, and consistent across digital and print media.
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