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The color palette of ALT Studio was developed to reflect the brand’s personality and values. The bright primary colors (Lime Green, Solar Yellow, Coral Red Pastel, Sky Blue) were chosen to express creativity, optimism, and openness, setting an energetic and youthful tone.

The secondary deep tones provide balance, stability, and professionalism, ensuring strong contrast and accessibility. Finally, the tertiary neutrals (black and white) were included to create clarity and versatility across different applications.

This combination was intentionally designed to deliver a playful yet professional identity, ensuring that ALT Studio’s visual language is distinctive, accessible, and consistent across digital and print media.

Tools used

Adobe Illustrator
Figma

From brief

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Reviews

6 reviews


Great job, lustin 👏


Great job mate!


helpfull to me! Great job!


Great work!

Not really apart of the brief per se, but if you wanted to go that extra mile, you could've added native annotations and have a way to create all of this as design tokens and how to deal with the handover process.

But like I said, not really apart of the brief.

Keep up the good work!


The colors are really cool. Great job!


Well done, I like how you kept the design system to the point!


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