Airtable: Sign up form redesign

Why Airtable?

I am familiar with Airtable and have heard about their product before. While searching for a SaaS platform for this assignment, I came across their signup form. Many well-known platforms already have highly optimized signup flows backed by extensive research, so my goal was to find a platform that is popular but still has room for improvement.

When I reviewed Airtable’s signup form, I was drawn to its minimal design. However, a closer inspection revealed several usability and accessibility issues that I could improve as part of this design challenge.

Low Color Contrast

Some text elements do not meet WCAG 2.1 AAA contrast requirements for readability, making it harder for users with visual impairments to distinguish the text from the background.

UI Inconsistencies

• The title alignment for the signup and sign-in screens is inconsistent when placed side by side.
• The border radius of the CTA button is not uniform, leading to a lack of visual consistency.
• The CTA button text size and hierarchy as well as wording differ between the signup and login screens.

Scrolling & Visibility Issues

Although not visible in the screenshots above, a portion of the Terms & Conditions (T&C) section is cut off, and users are unable to scroll to view the full content, which affects transparency and compliance.

By addressing these issues, I aim to create a more accessible and visually cohesive signup experience that enhances usability for all users.

Final Results

Sign-up screen

Sign-in screen