404 ERROR page Design

This 404 error page was designed for a financial services platform, balancing the need for professionalism and trust with friendliness and support.

1. UX Strategy & Brand Voice

• The Goal: To immediately turn a moment of user frustration (hitting an error) into a moment of reassurance and quick recovery, maintaining the brand’s professional, supportive voice.
• Microcopy Focus: The priority was to address the user’s primary concern in a finance context.
  • Emotional Security: The line, "Don't worry, your account and data are secure," is a non-negotiable component. It proactively calms any user anxiety regarding their money or personal information.
  • Clarity: The message is simple: "The link might be broken or the page may have moved."

2. Visual Hierarchy and Functionality

• Color Palette (Trust & Growth): I used a high-contrast palette dominated by White (for clarity/simplicity) and Deep Green (associated with stability, growth, and calm). This professional combination avoids the alarm of red.
• Clear CTAs (Call to Action): The page is designed to be functional with two clear pathways:
  1. Primary Action: "Back To Home Page" (Solid Button). This is the fastest, safest route back to a familiar, stable environment.
  2. Secondary Action: "Contact Support" (Outline Button). This acts as a reliable fallback for users who are genuinely lost or need specific help, without distracting from the main goal.
• Visual Appeal: The custom illustration featuring the "Oops!" bubble adds a human, friendly, and non-threatening element, injecting personality into an otherwise frustrating experience.
  • In summary, the design transforms the typical "dead end" 404 page into a helpful guide, prioritizing the user's security and immediate next steps. :)