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Brand
Exercise

Brand

Provide a search input
Exercise

Provide a search input

Guide users to your best content
Exercise

Guide users to your best content

Add on-point visuals
Exercise

Add on-point visuals

Put some effort into the copy
Exercise

Put some effort into the copy

Make users crack a smile
Exercise

Make users crack a smile

Represent your brand
Exercise

Represent your brand

Avoid clutter
Exercise

Avoid clutter

Explain what happened
Exercise

Explain what happened

Exercise

Why a “feature factory” approach doesn't work

Don't go overboard
Exercise

Don't go overboard

Make the CTA stand out
Exercise

Make the CTA stand out

Exercise

Integrate interactivity

RICE prioritization
Exercise

RICE prioritization

ICE prioritization
Exercise

ICE prioritization

Exercise

Priority poker

Buy-a-feature prioritization
Exercise

Buy-a-feature prioritization

Exercise

Jastrow Illusion

Exercise

Co-create OST with customers

Exercise

Munker-White Illusion

Exercise

Müller-Lyer Illusion

Exercise

Ebbinghaus Illusion

Exercise

Shepard Tables

Understanding feature stickiness
Exercise

Understanding feature stickiness

Exercise

Mach Bands

Exercise

Lilac Chaser Illusion

Exercise

Testing product features effectively

Exercise

Watercolor Illusion

Exercise

Poggendorff Illusion

Exercise

Ponzo Illusion

Feature comparison matrices
Exercise

Feature comparison matrices

Exercise

Reframing UI decisions as goal-driven choices

Exercise

Recognizing the feature factory warning signs

The real cost of feature factories
Exercise

The real cost of feature factories

Exercise

Competitive advantage in strategy

Identifying and eliminating feature creep
Exercise

Identifying and eliminating feature creep

Characteristics of strong and weak value propositions
Exercise

Characteristics of strong and weak value propositions