Co-create OST with customers

Instead of just using customers to validate your ideas later, involve them early in the creation of your opportunity solution tree. By co-creating with customers, you get direct feedback on their pain points and priorities from the start, helping you identify the most valuable opportunities.

Gather feedback through interviews, surveys, or feedback sessions, and ask questions to understand their key needs. Use this insight to co-create the OST, exploring opportunities and solutions together with your team.

Co-creating ensures you're solving the right problems early on and avoids wasted time on irrelevant solutions. It also strengthens customer relationships, showing that their input is valued from the very beginning.