Climate-positive features

Climate-positive features actively contribute environmental benefits rather than just reducing harm. Implement eco-mode settings that optimize for energy efficiency by reducing animations, lowering video quality, or limiting background processes. Make sustainable options the default choice since users rarely change settings, but most accept reasonable defaults. Google Maps defaults to eco-friendly routing when time differences are minimal, nudging users toward lower-emission options without forcing them.^[1]

Provide visibility into environmental impact through carbon tracking or sustainability metrics displayed to users. For example, Ecosia shows trees planted per search.^[2] This awareness encourages sustainable behaviors while reinforcing your product's values. Keep messaging informative rather than preachy — show data and let users draw their own conclusions.

Consider carbon offset programs or partnerships with environmental organizations. Some products plant trees, invest in renewable energy, or contribute to climate projects based on usage. These initiatives create tangible environmental benefits while building brand differentiation.