Presenting proposals with impact

A strong proposal helps stakeholders understand the problem, the suggested solution, and why it matters now. Clear structure and simple delivery make the message easier to follow and increase confidence in the next step.

A practical way to begin is with a short example that reflects a real situation for the business. Imagine a payment failure rate rising during peak hours, causing lost revenue and customer complaints. This simple story shows the impact in a way that stakeholders immediately recognize. After setting the scene, move straight to the core benefit, such as recovering lost transactions or improving customer trust. Starting with a concrete situation and one clear improvement helps stakeholders see why the idea deserves attention.

Evidence makes the proposal feel safer. In the payment-failure example, useful evidence could be a spike in failed transactions during the last high-traffic campaign, a noticeable drop in conversion on peak days, or a small test showing that routing traffic differently reduces failures.

Visual clarity also supports understanding. Simple charts, short timelines, or basic workflows help stakeholders see how the idea works.