Feature sunset communication

Feature sunsets mark the actual removal of functionality users have relied on, requiring communication that acknowledges the finality and disruption. Effective sunset communication explains what will happen on the shutdown date itself. Users need to know exactly when the feature stops working, what happens to their data, and whether anything will be permanently lost. This specificity helps users prepare for the actual moment of loss.

Provide concrete support for the transition as the sunset approaches. Send escalating reminders as the shutdown date nears, offer last-chance data export options, and ensure support teams can handle the influx of questions. This a more ethical approach than abrupt shutdowns where users discover features are simply gone without final warnings or opportunities to retrieve their content.