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UX Design Deliverables Lesson
Lesson

UX Design Deliverables

Find out what exactly UX designers are expected to create and deliver
Types of Journey Maps Lesson
Lesson

Types of Journey Maps

Master different journey mapping formats to visualize and improve every aspect of user experience
What is Journey Mapping? Lesson
Lesson

What is Journey Mapping?

Build a solid foundation in understanding what journey mapping is and how it captures customer experiences over time
Why Journey Mapping Matters Lesson
Lesson

Why Journey Mapping Matters

Learn the true value of transforming customer insights into actionable customer journey maps
The Role of Design in Government Lesson
Lesson

The Role of Design in Government

Transform public services through strategic design implementation in government institutions
O = Objective Lesson
Lesson

O = Objective

Learn how to define clear objectives to use journey mapping as a strategic tool for meaningful actions
Framing Insights and Findings for Impact Lesson
Lesson

Framing Insights and Findings for Impact

Learn how to build compelling narratives from your customer journey mapping data
Embedding Maps into Delivery Lesson
Lesson

Embedding Maps into Delivery

Activate journey maps as living tools that shape features and improve experiences continuously
V = Visualize Lesson
Lesson

V = Visualize

Learn how to transform raw customer data into visual stories that drive product decisions and team alignment
E = Extract Lesson
Lesson

E = Extract

Uncover hidden opportunities by analyzing friction points and emotional peaks in customer experiences
 L = Layers Lesson
Lesson

 L = Layers

Learn to map customer experiences through strategic layers that reveal actions, emotions, and opportunities
R = Revamp Lesson
Lesson

R = Revamp

Discover how to transform customer insights into targeted improvements that enhance experiences at every touchpoint
Basic Journey Mapping and Service Blueprinting Lesson
Lesson

Basic Journey Mapping and Service Blueprinting

Create comprehensive visualizations of citizen experiences and government service delivery using journey maps and service blueprints
Building a Mapping Culture Lesson
Lesson

Building a Mapping Culture

Transform customer journey mapping from a project into an organizational mindset that drives continuous improvement
User Research and Personas Lesson
Lesson

User Research and Personas

Transform user insights into actionable personas that drive product decisions forward with ChatGPT
I = Inputs Lesson
Lesson

I = Inputs

Learn how to transform raw customer data into actionable journey insights that drive product improvements
Journey Management and Mapping Architecture Lesson
Lesson

Journey Management and Mapping Architecture

Discover ways to transform customer journey maps into a unified system for consistent customer experiences
Why You Need a Roadmap Lesson
Lesson

Why You Need a Roadmap

Recognize why roadmaps succeed or fail and how to avoid common traps in product planning.
The Roadmapping Tools Lesson
Lesson

The Roadmapping Tools

Select and apply the right roadmapping tools to align strategy with team workflows.