Prioritize information

Everything in a footer must serve a purpose and have a clear visual hierarchy. Prioritize what to include — the most crucial elements are global navigation, contact details, a privacy policy, and social media links.

If you include a site map, don't add more than first- and second-level links. This will run the risk of making the footer unwieldy and challenging to use. Instead, you can provide a full-featured site map on a separate page and link it in the footer, where users expect to find it.