Tracking engagement and adoption indicators

Engagement metrics show how actively users return to and interact with a product. Adoption metrics capture whether a product becomes part of their routine. Looking at both gives a more complete picture of value and habit formation.

Important engagement measures include:

• Daily active users (DAU) and monthly active users (MAU): their ratio signals how sticky the product is.
• Session duration: reflects how long users stay engaged during each visit.
• Session frequency: shows how often users return within a given period.

Adoption indicators complement these:

• Feature adoption rate: reveals how quickly new features are discovered and used.
• Overall adoption rate: shows whether trial users become repeat users and integrate the product into their workflow.^[1]

Together, these metrics highlight whether a product sparks one-time curiosity or sustained interaction. They also guide decisions on where to improve onboarding, highlight valuable features, or reduce friction.