In-app messages

People often confuse in-app messages with push notifications. Both can inform users about updates, sales, and urgent news. However, push notifications appear when users aren't in the app and can be muted, while in-app messages show during app use and typically can't be disabled.

Designers have more creative freedom with in-app messages, incorporating media, brand colors, and custom fonts to strengthen brand identity and engagement.

In-app messages become more relevant when targeted to specific user segments based on app activity, purchases, location, language, or cross-channel data.^[1]