Show the most prominent plan features
Overwhelming users with tons of features and various benefits within a pricing table increases the cognitive load. The more options users have, the more overwhelmed they feel, and the longer it takes for them to make a choice.
A better approach is to mention the most important features and cut off the less prominent ones. Don't forget to add enough space between options to make them stand out and enhance legibility. Add visual accents via fonts, color, and graphic elements to aid users in comparing and scanning pricing plans.
Pro Tip: If users need more detail, you can offer an expanded table through a button or link, or send them to a full pricing page with a deeper breakdown of all features.
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