Remove distractions

The point of any checkout page is to get users to complete a purchase. Anything that steers them away from this goal is a distraction — and that includes top navigation bars and footers with links.

Keep these pointers in mind:

• Minimize links to keep users on the page. Include essentials only, like a link for live customer support.
• Enable item modification directly on the checkout page.
• Eliminate ads and pop-ups for a seamless experience.
• Instead of promo links, use copy-paste promo codes that don't redirect users to another page.