Workshop planning

Product: A new mobile app for a restaurant chain.

Device Type: Mobile phones (iOS and Android)

Rationale: With the growing reliance on smartphones for food ordering and restaurant discovery, a mobile app can significantly enhance customer experience. It can provide features like menu browsing, reservations, ordering, loyalty programs, and personalized offers. The workshop will focus on optimizing the user experience (UX) and user interface (UI) of this app, aligning with industry trends in the restaurant sector.

Workshop Goal

Identify: Generate a wide range of ideas for the new mobile app's features.

Prioritize: Select the most viable and impactful ideas for implementation.

Strategize: Develop a strategic roadmap for rolling out the selected features.

Align: Ensure that all ideas align with the restaurant chain's brand and customer needs.

Pre-Workshop Prep

1 Week Before Workshop

1. Stakeholder Interviews: Conduct interviews with key stakeholders (restaurant managers, marketing team, customer service, etc.) to gather insights on business goals and customer pain points.
2. Market Research: Analyze competitors’ apps, current trends in restaurant apps, and customer reviews to identify opportunities and gaps.
3. User Persona Development: Create detailed user personas based on customer data to guide the ideation process.
4. Workshop Materials Preparation: Prepare all necessary materials, including digital tools for collaboration (e.g., Miro, Figma), sticky notes, pens, and printouts of user personas and competitor analysis.

Workshop Day: Agenda

1. Feature List: A prioritized list of features for the new mobile app.
2. Wireframes and User Flows: Initial sketches for the top selected features.
3. Strategic Roadmap: A detailed plan outlining the phases of feature development and implementation.
4. Workshop Summary Report: A document summarizing the workshop's outcomes, including key insights, decisions made, and the next steps.

Post-Workshop Activities

1 Week After Workshop

1. Follow-Up Meeting: To review the workshop outcomes and assign further tasks.
2. Refinement of Deliverables: Refinement of wireframes and strategic roadmap based on feedback.
3. Stakeholder Presentation: We'll present the final workshop outcomes and plans to stakeholders for approval.
4. Begin Design Implementation: Start the design process for the mobile app based on the approved roadmap!