Workshop Plan for SaaS E-commerce Platform

This project is a submission for the Design Brief:

Workshop Planning for Design Team

1. Workshop Goal

To align the team around selecting the most promising product feature ideas and develop a strategic plan for implementation, considering customer needs, feasibility, and business impact.

2. Product & Device

• Product: SaaS e-commerce platform for small and medium-sized businesses.
• Device: Responsive web application (desktop, mobile).

3. Workshop Agenda

Duration: 1 Day

Participants: 8-12 team members (cross-functional including Product Managers, Designers, Developers, Marketing, and Customer Support)

09:00 - 09:30 Introduction

09:30 - 10:15 Customer Journey Mapping

10:15 - 11:00 Idea Presentation

11:00 - 11:15 Break

11:15 - 12:00 Dot Voting for Prioritization

12:00 - 13:00 Lunch Break

13:00 - 14:30 Concept Refinement

14:30 - 15:30 Feasibility Mapping

15:30 - 15:45 Break

15:45 - 16:30 Roadmapping

16:30 - 17:00 Wrap-Up and Next Steps

4. Activities in Detail

1. Customer Journey Mapping

• Purpose: Understand the customer experience and highlight areas for improvement.
• Tool: Journey Mapping template.
• Outcome: Pain points and opportunities identified.

1. Dot Voting

• Purpose: Prioritize ideas democratically.
• Criteria: Use sticky dots for "desirability," "feasibility," and "viability."

1. Concept Refinement

• Tool: Use templates like Value Proposition Canvas​.
• Outcome: Refined product concepts with user needs clearly defined.

1. Feasibility Mapping

• Tool: Feasibility-Impact Matrix.
• Outcome: Visualized strategic prioritization.

1. Roadmapping

• Tool: Timeline templates for planning.
• Outcome: Detailed action plan with deliverables.

5. Final Deliverables

• Prioritized list of feature ideas.
• Refined user-centered concepts for the top ideas.
• Feasibility-impact analysis and strategic roadmap for implementation.

6. Facilitation Tips

• Ensure time management.
• Encourage diverse participation through structured activities.
• Use visual aids like whiteboards or digital tools (e.g., Miro, FigJam).