User Personas for Instagram

Project Information

Platform - Instagram

Device Type - Smartphone (IOS & Android)

Research Methods - I conducted primary research by taking interviews of 4 Instagram users and conducted secondary research by gathering content analysis via reviews on Reddit, App Store (Apple), Trustpilot and Play Store (Android).

The following are a selection of interview questions I asked my participants:

How long have you been using Instagram?

How often do you use Instagram, and for what purposes?

How do you use Instagram to support your personal or professional goals?

What challenges do you face when using Instagram?

Which features do you find most useful on Instagram, and why?

Can you describe a recent situation where you felt particularly satisfied or frustrated with your Instagram experience?

During the interview process with my participants, I explored the challenges they encounter while using Instagram and identified potential improvements to enhance user satisfaction. From these discussions, I compiled a list of key insights based on their experiences and the challenges they highlighted.

Based on my research, I created 3 different types of personas:

1. Theo Bennett is an experienced photographer specializing in landscapes and portraits. He originally used Instagram as his primary platform to showcase his portfolio and connect with other photographers and art collectors.

2. Aisha Khan is the brand manager for a medium-sized lifestyle company, using Instagram to increase brand awareness, engage with customers, and drive sales.

3. Marco Silva is a full-time social media influencer focusing on lifestyle and travel content. They use Instagram to share their adventures, engage with their audience, and collaborate with brands.

In my research, I also aimed to demonstrate how my findings could assist the product development team at Instagram. To this end, I've outlined specific action points tailored to each user type. These recommendations are designed to guide improvements and innovations within the platform, ensuring that the changes not only address user needs but also enhance overall functionality and user satisfaction. Each action point is carefully chosen to make a positive impact on the user experience, directly influencing how the product evolves to meet the diverse demands of its user base.

Through my research, I have concluded that by addressing these identified challenges and strategically integrating the insights into Instagram's operational tactics, this could significantly enhance the user experience. Focusing on targeted improvements will not only boost user engagement and satisfaction but will also cement Instagram's position as a leading platform for a diverse range of content creators and audiences. Actively soliciting user feedback and continuously adapting the platform will be crucial in maintaining Instagram's relevance and appeal in a rapidly evolving digital landscape.