User persona

Hi João, this persona is well-structured with clear demographics, problem statement, and motivations. The color-coded sections make it scannable, and the details feel grounded enough to guide design decisions. Well done!

This presented persona is very useful for the UX team to consider when working on a project. The pain points are clear and well described, the problems, tasks and KPIs.

Congratulations!

Hello João,

This is solid persona work for a social media authenticity platform. I appreciated how you grounded the persona in a real tension such as the gap between curated online life and genuine connection. What struck me most was your problem statement articulating "exhausting" and "polished nature" as the core friction, not just surface-level complaints. It identifies the emotional cost of content curation, which is what actually drives behavior change. Second, the motivations (authenticity, connection, time efficiency) are mutually reinforcing and they work together to explain why someone would adopt a less-filtered approach. Lastly, your KPIs directly measure engagement depth (friend interaction rate, user-generated content) rather than vanity metrics, showing you understand what actually indicates platform success.

Your structured approach to persona development like moving from demographics through motivations to measurable outcomes clearly demonstrates mature product thinking. Looking forward to seeing more from you!

Cheers,

Karen