UniQ Records | Landing Page Redesign

Introduction

At UniQ Records, music is a celebration of diversity and unity. With the celebration of Pride Month, my task as the UI/UX Designer was to redesign the landing page to be more inclusive and unique while incorporating design elements that shows support for diversity.

Overview: UniQ Records landing page website redesign that shows support for diversity in the music industry.

Project Background: A music label that celebrates diversity, creativity, and inclusivity. With a wide range of talented artists, the label aims to reflect these values online, especially during Pride Month.

The current landing page needed an update to better represent the brand identity and enhance user experience. My goal was to redesign the landing page to showcases our artists and their music while celebrating inclusion and diversity.

What I’ll Cover: This case study will showcase the steps I took and changes I made to redesign the landing page for inclusivity and diversity.

Objectives

To redesign the landing page into an inclusive, engaging, and visually appealing interface that highlights diversity and inclusivity.

• Promote Inclusion and Diversity: Reflect UniQ Records' commitment to celebrating diverse identities and stories.
• Celebrate Pride Month: Highlight LGBTQ+ related music and events with special Pride Month content.
• Enhance User Engagement: Create a visually captivating and interactive landing page to keep visitors engaged.
• Showcase Artists and Music: Feature UniQ Records' talented artists and their latest releases prominently.

Research Goals & Methods

To redesign a landing page that truly reflects diversity and inclusion while celebrating Pride Month, I conducted a thorough research. My goal was to understand the preferences of our audience, and identify features that would enhance user experience. Here’s how I approached my research:

Research Goals:

• Determine the important features and content elements that should be included in the landing page.
• Focus on elements that highlight diversity and inclusion, especially during Pride Month.
• Create a seamless and enjoyable experience for all visitors.

Research Methods:

• Conducted in-depth analysis of existing studies, articles, and reports on user behavior and preferences on diversity in the music industry.
• Developed detailed persona and pain points to representing different segments of the audience.
• Made iterative improvements based on feedback to enhance the overall experience.

Findings:

• Our audience is diverse, with a wide range of musical tastes and interests, and there is a high level of interest in content that celebrates LGBTQ+ artists and events, especially during Pride Month.
• Visual and interactive content, such as colors, videos, and vibrant imagery, significantly enhance user engagement and resonate strongly with our commitment to diversity and inclusion.

Problem Statement

UniQ Records' existing landing page lacked the inclusive elements needed to reflect the label's support to celebrate the LGBTQ+ community, especially during Pride Month. The site needed a redesign to promote a sense of community, diversity and inclusion

Our Audience

• Fans of various music genres looking to discover new artists and tracks.
• Individuals interested in supporting and celebrating LGBTQ+ community during Pride Month.
• The label existing fans and individuals, mostly young adults (18-45), who want to stay updated on the latest releases and interested in attending concerts, festivals, and other music-related events.

Solutions

• Created dedicated sections to highlight LGBTQ+ and showcase featured related music contents that celebrate the diverse identities and backgrounds of our artists.
• Introduced visuals, such as images and colors that is represented in the Pride flag to show inclusivity.
• Created access to music streaming links, artist profiles, and latest releases from the landing page, also included call-to-action buttons for quick navigation to other contents.

My Processes

1. Discovery: I conducted preliminary research to gather insights on LGBTQ+ community preferences to understand their vision, goals, and requirements for the new landing page.
2. Research: I analyzed existing studies, reports, and case studies on user behavior and diversity in the music industry to identify their needs, preferences, and pain points.
3. Planning: I developed user persona to represent audience to guide design decisions and outlined a content strategy that emphasizes diversity, inclusion, and engagement, with a special focus on Pride Month.
4. Design: I developed moodboards to establish the visual direction, created wireframes to map out the layout, and designed high-fidelity prototypes to visualize the final look of the landing page.

Final Solution

Typography:

Header (Sora)

Body (Inter)

Color Palette:

Conclusion & Final Thoughts

This project reminded me about the significance of creating digital experiences that are not only visually appealing but also deeply resonate with the values and needs of diverse community and audience by focusing on inclusivity, engagement, and user-centric design.

Moving forward, I will continue to prioritize user feedback and industry trends to ensure user-centric design solutions.

Thank you for following our journey through this project.