Placid Plastic Typography System Challange

As the UI designer in charge of designing the typography system for the Placid Plastic Duck Simulator marketing website, my process involved considering the unique concept and values of the game, which highlighted elements such as relaxation, chill music, dreamy graphics, and a carefree attitude.

Based on the design brief provided by Uxcel, I selected Rooney Sans as the base type for the typography system, Its softly rounded terminals and classical sans-serif proportions align with the brand's values and provide a warm and inviting feel. Rooney Sans is also known for its legibility, making it a practical choice for long texts on the website.

To enhance the visual hierarchy and add a touch of uniqueness, Glodok, a sans serif display font, was paired with Rooney Sans specifically for H1 headings. Glodok's funky and dreamy appearance, along with its shared characteristics of high x-height, low contrast, and sans-serif design, complements Rooney Sans while adding visual interest and emphasis to important headings.