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As the UI designer in charge of designing the typography system for the Placid Plastic Duck Simulator marketing website, my process involved considering the unique concept and values of the game, which highlighted elements such as relaxation, chill music, dreamy graphics, and a carefree attitude.

Based on the design brief provided by Uxcel, I selected Rooney Sans as the base type for the typography system, Its softly rounded terminals and classical sans-serif proportions align with the brand's values and provide a warm and inviting feel. Rooney Sans is also known for its legibility, making it a practical choice for long texts on the website.

To enhance the visual hierarchy and add a touch of uniqueness, Glodok, a sans serif display font, was paired with Rooney Sans specifically for H1 headings. Glodok's funky and dreamy appearance, along with its shared characteristics of high x-height, low contrast, and sans-serif design, complements Rooney Sans while adding visual interest and emphasis to important headings.

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Reviews

13 reviews


Wow, just wow!


I really love the typefaces you chose—they fit the brand perfectly! It's clear you really got a feel for the game's personality and picked fonts that really bring its marketing website to life. Your presentation is clear and visually appealing, making it easy to see the care you put into your choices. Awesome job!


Nice work! Clean and clear design. I like it


Hi, Denis. It looks like you are working on a great project! I noticed a few elements in the project that could be improved:

  • Align the logo to the bottom with the display text (page 1).
  • Align the baseline of the letters 'x' and 'h', and ensure the cyan color line aligns with the x-height of the letter 'h' (page 2).
  • Align the tiny green squares according to their respective columns (page 4).

Once these improvements are made, I will consider updating my review.

(edited)

If I had fun reviewing your work, then one goal has definitely been accomplished. 😅🐥

I liked the brave choice of non-standard fonts, but they are cool in their task and appropriate in this context. I see that you did a good job with these fonts, well chosen sizes, and line spacing. Very nice presentation! Your explanation is clear and convincing. I immediately wanted to see a real project with this kind of typography. 

The only nuance to note is that when you use the -6% setting for letter spacing in the heading, some characters are glued together.

Anyway, great job! 👏

(edited)

Nice


Your typography system really captures the essence of joy, happiness, and dynamism. I love how you've creatively integrated ducks into your presentation—so original and clever! Great job, well done!


Hey Denis, this typeface stands out with its exceptional movement and balance, making it original and kind of unique IMO. Great Work.

(edited)

quality work, I like it


The style of the presentation, the visuals, and the choice of the fonts are fascinating! Good job!


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