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Title

A pricing page design for a digital marketing platform called Synitech Marketing.

Objectives

  • Design a tiered pricing model to cater to different segments and clearly differentiate the features offered in each plan to justify the price differences.
  • Use a clean organized layout to present pricing plans side by side for easy comparison and highlight the recommended plan.
  • Use consistent styling and alignment to improve readability and aesthetics.
  • Provide brief descriptions and include concise list of each plan to help users quickly understand the benefits for each plan.
  • Adhere to accessibility standards to ensure the page is usable for people with disabilities.

Synitech Marketing | Pricing Page 1

Final Design Rationale

  • The final design is user-centric, addressing the needs and behaviors of different user segments while providing a clear and intuitive path to purchasing a plan.
  • The use of clear layout, concise copy, and prominent CTAs ensures that users can easily understand the value of each plan and make informed decisions.
  • The design is visually appealing, using consistent styling and visual hierarchy to enhance readability and user experience.

By following this comprehensive decision-making process, the pricing page is designed to effectively communicate the value of Synitech digital marketing platform, facilitate user decision-making, and ultimately drive conversions and customer satisfaction.

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Reviews

4 reviews


Hi Chibuzo, nice work on this one! You’ve done a good job meeting expectations with common design patterns while throwing in some flair and creativity.

• I like your button treatment. The subtle gradient is a nice touch and matches some other elements in pulling away from strictly flat design. I’d be careful of your smaller CTA in the top right. I don’t think it’s a problem yet, but that lovely gradient is starting to drop your button contrast.

• The shadows on your card icons are top.

• Good, clean copy and good presentation of your work.

• Subjective point: the way your button and icon radii sit with the card corner radii isn’t quite working for me. It’s not wrong or broken, but the rest of your design is harmonious and flows together, but the smaller radius on the card corners doesn’t feel as clean as the rest of your design.

Thanks for taking your time to go through the design, your acknowledgement and your observations. I notice what you mean about the button and container corner radius not blending in properly. I tried to increase the container radius to match the fully rounded button corner but it looked a bit too much. I'll see what I can do to fix this and improve the design.

Clean design, straightforward copy, and an easy-to-scan layout make it simple to evaluate and compare the prices and benefits of each plan. Great work!

Thanks for review.

Great work, Chibuzo. The pricing page is clear, organized, and easy to navigate.

The tiered layout helps users quickly compare plans, and highlighting the recommended plan guides decision-making naturally.

The consistent styling, concise copy, and accessible design make the page visually appealing while ensuring everyone can use it comfortably.

Overall, it effectively communicates value, supports usability, and encourages conversions.


This looks really great.


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