Short Circuit Typography System

For this entertainment brand, the typography plays a foundational role in shaping its personality—bold, modern, and rooted in a sense of timeless impact. The pairing of Tilt Warp and Apercu Condensed was chosen to create a balance between punchy authority and understated modernity, giving the brand a confident, no-nonsense identity with a vintage influence.

This combination amplifies the original idea, making the brand more experimental, more rebellious, and more digital-forward:

1. Tilt Warp = The Unfiltered Voice & Creative Disruptor

• Represents the brand’s bold, rule-breaking personality.
• Signals a disruptive, high-energy approach to entertainment, perfect for content that’s raw, fast-paced, and visually striking.
• Used for logos, main headlines, and high-impact brand visuals where you want instant recognition.

1. Apercu Condensed = The Clean, Pragmatic Sidekick

• Keeps the brand readable and structured so it doesn’t feel chaotic.
• Maintains modern sophistication, balancing out Tilt Warp’s wild energy.
• Works for subheadings, metadata, captions, UI elements, and secondary text where clarity matters.